Lottery retailers and other businesses that drive enrollment in the Pennsylvania Lottery’s iLottery online play platform can get a share of the profits through an affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The Income Access affiliate platform will power the new program, which will also be managed by the company’s affiliate team.
Pennsylvania Lottery features online games played on a computer, tablet or mobile device that offer chances to win up to $250,000. The games can be played from anywhere in Pennsylvania.
Lottery Executive Director Drew Svitko:
Qualified partners will earn a 10 percent profit share for players who sign up for iLottery through in-store marketing efforts, or a 20 percent profit share for players who sign up through digital marketing efforts.
Although applicants do not need to be a Pennsylvania Lottery retailer to join the affiliate program, existing Lottery retailers are urged to participate.
Lottery Executive Director Drew Svitko:
The Pennsylvania Lottery affiliate program will be managed using Income Access’ affiliate platform, which has won eGaming Review’s ‘Affiliate Software’ B2B Award four times since 2013. Income Access’ team of lottery affiliate managers, which managed the Michigan Lottery affiliate program from its launch in January 2018, will also manage the Pennsylvania Lottery program directly.
Tara Wilson, General Manager at Income Access, said:
To apply to join the PA iLottery affiliate program, visit www.pailottery.com/partners. Upon approval, registered partners will receive printed leaflets with their unique ID and a leaflet holder to display in-store. Electronic assets and a unique referral tracking ID will be provided to those partners planning digital marketing and promotion efforts. Partners will be able to promote that new iLottery enrollees will receive $5 in free play.
Partners can manage their affiliate account through a web portal featuring reporting tools and will receive dedicated customer support.
Lottery Executive Director Drew Svitko:
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