Lottoland Expands Affiliate Marketing deal with Earnings Access

Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider. To support Lottoland’s recent expansion into Canada and growth in new markets as well as its relaunch in existing markets, the brand’s Income Access-powered affiliate programme is now also managed by Income Access’ Affiliate Team.

Founded in 2013, the Gibraltar-based Lottoland is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. It is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise Licences Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

Lottoland’s payment options currently include Paysafe’s NETELLER, Skrill, and paysafecard. In August 2017, to support Lottoland’s customer acquisition, the brand relaunched its affiliate programme with another Paysafe company, Income Access. The partnership saw the Income Access affiliate platform powering the revamped programme.

Lottoland allows players to bet on some of the world’s biggest lottery draws. These include PowerBall, MegaMillions, EuroMillions, the Irish and Polish Lottos, and the EuroJackpot, on which a Berlin-based player won a record €90 million bet in June.

To support the brand’s growth in 2018 – its relaunch in the UK and Brazilian markets and its entry into the Canadian market earlier this month – Lottoland has further expanded its affiliate programme. Income Access’ team of lottery affiliate managers will now help manage Lottoland’s affiliate channel.

The Montreal, Canada-based affiliate team has extensive experience growing affiliate programmes for European and US iLotteries in new markets. In addition to spearheading affiliate recruitment, player acquisition and programme growth, Income Access affiliate managers will support the brand’s launch in the Italian market later in Q3 2018.

Affiliates focusing on Canada, the UK, Brazil and other global markets will benefit from a revenue share commission structure of between 25% and 35%, depending on the revenue referred per month. Cost per acquisition (CPA) deals of €7-20 (market-dependent) are also available.

Nigel Birrell, CEO at Lottoland, said:

Tara Wilson, General Manager at Income Access, said:

For more information on the expanded affiliate programme, contact Lottoland.

About Lottoland

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win is the largest prize pay-out for any online gaming company in the world, and the biggest pay-out for Lottoland to date.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

About Income Access

Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, lottery, social gaming and land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pinnacle, PMU, Sportingbet, Stan James, and Tote Ireland.