Kindred Group has announced the company has formally applied for a license to begin working betting and online gambling services in Sweden.
After getting the license Kindred will have the chance to compete on equal terms in Sweden, strengthening the company’s commitment to Swedish clients.
Since the company establishment 20 years back, Kindred Group has has fought for a gambling regulation in the nation, to make sure its clients a secure and safe gambling environment.
A critical step in this direction was taken in June this year when the nation ’s Parliament voted to re-regulate the gambling industry.
Kindred has officially applied for a permit to start working betting and online gambling services within the nation that’s in line with Kindred Group’s long-term strategy to function in locally accredited markets.
In the end of Q2 2018, 43 per cent of the company’s gross profits revenue was generated by locally regulated markets.
Henrik Tjärnström, CEO of Kindred Group stated:
What’s even more pleasing is that we’re able to expand our commitment to Swedish society through different sponsorships and partnerships. Already in the days following the Parliament’s judgment in June, we’ve demonstrated our ambition by registering a twelve-year sponsorship deal with the Swedish Elite Football Association. ”
In case the license shall be allowed, Sweden will be the company’s 13th locally accredited industry.