Horseshoe Casino Baltimore Signs NFL Deal

Horseshoe Casino Baltimore has entered an official partnership using the Baltimore Ravens in the second deal of this kind since September when the National Football League (NFL) enabled its teams to accept advertising out of casinos. The move follows the historic partnership between the Dallas Cowboys and WinStar World Casino and Resort in Thackerville, Oklahoma.

For several decades, the NFL did not allow its teams to market sponsorships to casinos using sportsbooks to be able to steer clear of any connection to sports betting. Last month, or in late August as Sports Business Daily reported, the NFL loosened the ban online casino advertising. Soon after that, that the Dallas Cowboys teamed up with all the WinStar World in the initial NFL casino partnership. Now the Baltimore Ravens have united them, extending their current deal with Horseshoe.

The new partners are neighbors in Southern Gateway Entertainment District, an area just south of the Ravens’ home in M&T Bank Stadium. After the casino opened only a couple blocks away from the athletic venue, it turned into a catalyst for huge investment and development in the area. Their partnership will bring them closer as logos of the team will be featured throughout the gaming venue, while the casino’s advertisements will be significantly more at the arena.

The owner of Baltimore’s Horseshoe is the group CBAC Gaming, which gathers Caesars Entertainment, Jack Entertainment, CVPR Gaming Holdings, LLC; STRON-MD Limited Partnership and PRT TWO, LLC.

Increased Partnership between NFL and Casinos

Since 2014, if the Horseshoe Casino Baltimore opened for business, it has been an advertising host at Ravens games. But, it didn’t have the right to use the team’s title or logos in any way. The Maryland casino wasn’t able to use trademarks for any occasions, including tailgate parties and giveaways. Now, rather than referencing only Baltimore soccer or using purple colours, the Horseshoe Casino will be permitted to take advantage of the logo and title of the Ravens. But that is not all.

The three-level feature bar at Horseshoe Casino Baltimore which is presently known as 14Forty will soon be rebranded and certainly will be a Ravens Baltimore Bar. The casino will also present participant cards with all the NFL team’s logo. M&T Bank Stadium, on the other hand, will feature Horseshoe advertising. According to Rochlitz, Horseshoe Casino Baltimore has become a popular destination for Ravens fans, especially before and after games, so the new deal will improve the appeal and entertainment offering of both major Baltimore brands.

The financial conditions of the sale are confidential but for the time being, it remains only a promoting partnership. The State of Maryland is expected to pass on a sports betting laws, which would allow the casino to expand its alliance with the Baltimore Ravens.