Coeur d’Alene Casino announces new director of marketing

Coeur d’Alene Casino has promoted Yvette Matt to director of marketing. The new role comes as the property celebrates its 25^th anniversary.

“Yvette has been an incredible asset to the property for more than 16 years. She knows the casino in and out and truly cares about its success,” said Francis SiJohn, CEO of Coeur d’Alene Casino. “I look forward to watching her continue to grow as an expert in this field and take the property to the next level.”

Matt began her career at Coeur d’Alene Casino after graduating from the University of Idaho with a bachelor of science in marketing and finance.  In 2012 she transitioned into a leadership role in marketing, ultimately contributing her experience and talents as a director. She earned her masters of business administration from University of Phoenix in 2005.

In her new role, Matt will be directing brand strategy, developing and implementing overall marketing strategy including campaigns, events, digital marketing and more.

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