2 subsidiaries of US gaming and hospitality giant Caesars Entertainment Corp. have applied for trademark protection in Macau, news outlet Macau Business reports citing a dispatch from town ’s Official Gazette from earlier now.
The software consist of various services such as casino gambling, hospitality, diningtable, and entertainment. Caesars does not function integrated hotel properties in Macau at present.
Flamingo Las Vegas Operating Company, LLC and Corner Investment, LLC are the 2 companies known to have applied for trademark protection. The former has filed for four trademarks from the city for its ‘Flamingo’ brand. Services covered by its application include the supply of casino gambling, the operation of resorts and food and beverage facilities in addition to of entertainment venues.
As for Corner Investment, which is an indirectly owned subsidiary of Caesars, it’s known that it has, also, applied for four trademarks for ‘The Cromwell’ brand for the supply of the very same services as the ones listed above.
Caesars was approached by local media for a remark, but has not provided any additional info about its potential Macau plans.
Macau is the only Chinese territory where casino gambling is legal. Until the early 2000s, town ’s casinos were operated by Sociedade de Turismo e Diversões de Macau, which held the monopoly rights over the supply of gambling. The local authorities ended the monopoly system in 2002 and approved the issuance of three concessions and three subconcessions to interested operators.
The authorities of the city is yet to declare if it will renew these or will provide new businesses the opportunity to go into the local casino market. That said, Caesars might be looking to seize any such opportunity in an attempt to extend its footprint.
Global and Domestic Expansion
Caesars emerged from a complicated and lengthy Chapter 11 bankruptcy last October. The business has since been working hard to expand its footprint both over its domestic market and internationally. In addition, it has pointed out that it would seem to extend its non-gaming portfolio.
Caesars is one of the significant gaming and hospitality businesses to have expressed interest in to Japan’s recently regulated casino market. It’s shown that it would be among the bidders for one of the three gaming licenses to be issued by the Japanese authorities and that it has large plans for that particular sector.
It’s also recently emerged the Las Vegas-based giant has expressed interest in participating in an €8-billion scheme which intends to redevelop the prior Ellinikon International Airport near Athens, Greece to a huge integrated resort with a casino.
As for its own non-gaming expansion plans, Caesars recently broke ground on the $375-million Caesars Forum conference and event facility in Las Vegas. The property is set to open doorways in 2020 and also to comprise 650,000 square feet of conference, meeting, and event space.
The Las Vegas-based company also announced it would open non-gaming possessions in Dubai and Mexico over the upcoming few years.
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