Betsoft Gaming signed a extensive content agreement with multi-brand, multi-market operator and platform supplier Soft2Bet to further afield its European presence.
Together with the new deal and under the terms of the agreement, Soft2Bet will instantly integrate all Betsoft games — including participant favourites and exciting inventions in the Slots3TM Series — around ten casino brands, reaching regulated markets throughout Europe and the Nordic countries.
Headquartered in Malta, Soft2Bet is growing quickly. From a starting headcount of 3, the business has expanded to more than 100 employees in just two years, boasts an affiliate network 2,500-strong, and now turns over in excess of €9 million annually. Fittingly, for a company whose motto is “Win with us,” Soft2Bet’s 7 Stars Partners initiative was before this season named Best Affiliate Programme in the EGR Operator Awards.
Annamaria Anastasi, Marketing Director in Betsoft:
The agreement also paves the way for further content integration over time, with brands such as Alf Casino, Campobet and other upcoming Soft2Bet propositions all poised to gain from fresh Betsoft releases since they get to the ideal markets that are regulated.
Soft2Bet CEO, Boris Chaikin:
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