BetBull Started affiliate programme with Income Access

The next-generation mobile sportsbook and casino operator, BetBull has announced the launch of an affiliate program for its flagship native app using Revenue Access, Paysafe’s advertising technology and solutions provider. The new programme will be powered with the Revenue Access software and app-tracking tool and managed by Income Access’ affiliate staff with its own affiliate network.

The BetBull mobile app was established in 2015 and can be licenced from the UK Gambling Commission. It’s available on both the iOS and Android devices and the brand is also available through the mobile web. Developed to disrupt the traditional sportsbook vertical, the complex app offers accumulator sports-betting on markets which range from soccer, basketball, American football and volleyball to darts. The brand also boasts a cutting-edge casino offering.

To raise the user experience and maximise player retention and engagement, BetBull also focuses on gamification. Gamified elements incorporate a twist wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms. Players may also benefit in the community betting experience the new has nurtured since its launch.

To coincide with the introduction of the BetBull affiliate program, new depositing players will be eligible for pound & a;20 free bet. Additional bonuses, such as odds boosts, power-ups and gentle currency, will also be offered.

The new affiliate programme will be powered by Revenue Access’ stage, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013. With app installs tracked through the business’s mobile app-tracking alternative, the programme will also be managed by Revenue Access’ team of seasoned sports-betting affiliate managers.

New affiliates targeting the UK and German markets who join the programme prior to 31st July 2018 are eligible to make £10 extra cost-per-acquisition (CPA) along with the agreed commission structure for their first 30 days of promotion. The typical commission structure is level 20% revenue share.